Commerce · 4 Rounds
Pyrite
Turn fool's gold into real gold.
A fierce marketing battle where teams go head to head. Break boundaries with the strongest marketing tactics and prove your brand outshines the rest — because a product's true worth lies in its ability to sell like gold.
Register for Pyrite
The Rounds
How it unfolds
- 01
Round 1 — Pitch Perfect
Bring your product to market. Build your brand and pitch it with personalised taglines, catchy slogans and an eye-opening campaign.
- 02
Round 2 — Mic Drop
Beef and branding: rival teams backed by celebrity power go head-to-head in a lyrical showdown to prove whose brand reigns supreme.
- 03
Round 3 — Lights, Camera, Action!
Craft a powerful advertisement for your brand — emotional, funny or bold. Make it leave a lasting impact. Your last chance to stay in the race.
- 04
Round 4 — Is All Publicity Good Publicity?
Your product is in the spotlight for all the wrong reasons. Think fast, act smart and prove your brand can survive a crisis.
Rules & Regulations
Event rules for Pyrite
- 01
Round 1 pitches (tagline, slogan, campaign) must be original and created within the round's time limit.
- 02
Round 2's lyrical showdown must stay on-topic (product/brand) — content unrelated to the assigned brand may be penalized.
- 03
The Round 3 advertisement must be produced live within the given time and using only permitted equipment/props.
- 04
Pre-recorded or pre-edited ad content is not allowed for Round 3.
- 05
In Round 4, teams must respond to the crisis scenario within the stated time frame.
- 06
Judging covers creativity, brand clarity, delivery, and crisis handling.
Universal Rules
Apply to every event.
These rules are binding across all ten events at Plutus 2026. No exceptions.
- 01
No AI tools permitted. Use of ChatGPT, Claude, Gemini, or any generative AI tool — for research, content generation, calculations, or decision-making — at any stage of any round is strictly prohibited and will result in immediate disqualification of the team.
- 02
Judges' and organizers' decisions are final and binding on all matters, including scoring, disqualification, and rule interpretation.
- 03
Reporting time is mandatory. Teams arriving late to their round may lose time from their allotted slot or forfeit their turn, at the organizers' discretion.
- 04
Original work only — any pitch, script, design, or presentation must be created live/on-site during the event unless a round explicitly allows pre-prepared material.
- 05
Respectful conduct is required toward judges, volunteers, and other teams; unsporting behavior, verbal abuse, or sabotage of another team's materials leads to disqualification.
- 06
Substitutions are not allowed once a team is registered, except in case of a genuine emergency and with prior organizer approval.
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